GMB Listing Optimization

Have you simply claimed your GMB listing, but don’t really know what to do with it?

Maybe you have tried your hand at filling out your listing, but you’re not sure if you have optimized so it can be all it can be?

With 56% of visitors to a GMB listing checking out the company’s main website and 24% actually telephoning calling the company, a Google My Business listing is an outstanding resource to get more website visitors and customers, as well as to increase your search engine ranks. But, you have to optimize your listing to the fullest to get the maximum benefit from it… And, that’s where we come in!

What is GMB Optimization?

We examine thoroughly each component of your listing and, where required, tweak and fine tune it so it delivers the greatest benefit to you. This is all based on Google’s guidelines and restrictions, the best practices established in the industry, and insider hints and tips from those “in the know.”

Why Optimize a GMB Listing?

Because having a claimed listing is better than not having one, but you can derive so much more benefit from it by optimizing it to the highest degree possible. Not only will this increase visitor engagement, it will go a long way in encouraging Google to rank you higher in the search engine results, resulting in more traffic to your main website.

What We Will Do to Optimize Your Listing

Among the main areas of optimization are the following:

• Ensure the small business details are exactly as displayed in your main website, including hours of operation, business name, slogan, and address. 
• Check that your location is displaying properly on Google Maps section and that any other map features Google offers are enabled.
• Optimize “heavy” images to be lighter and faster to load. By “heavy,” the means the number of kilobytes or megabytes, in other words the “weight” of the image. Heavier ones can be made lighter without sacrificing clarity enabling them to load quicker.
• Optimize images of large dimensions.  A 1000 px X 900 px image can be forced to display in a small display area, such as 200 px X 180 px, but the loading speed could be affect. We can reduce the dimensions to the exact display size without degrading quality.
• Optimize images by embedding your location’s longitude and latitude. This enables Google to more precisely determine your location.
• Optimize your business description for content and use of keywords.
• Check your selection of business category and sub-category to confirm it is the best selection.
• Examine your posts and videos to ensure they confirm to Google’s content and size restrictions. If you have none, we will work with you to get enough for a full month.

… and much more!

Not only that, but:

For a separate fee, we can work with you on a monthly recurring basis to keep tabs on your listing and any new content.

• Monitor your listing at regular intervals to ensure everything is running properly
• Be ready to add any new content you generate (photos, videos, news, photos, etc.)
• Coordinate closely with you to create posts related to new developments with your business
• Keep an eye on reviews, especially negative ones, and work with you to neutralize them
• Make suggestions and recommendations on what you can do to on your end to helps us enhance your listing 
• Allow you to benefit from our continuing efforts to keep abreast of the changes in the industry

Ready to Get Started?

You’ve got a Google My Business listing, so don’t waste it by neglecting to optimize it to its fullest potential. You will undoubtedly see a high rise in the visitors to your website as well as put your best foot forward to encourage Google to rank you higher in the search results.

Contact us today for your FREE, no-obligation consultation!