Divi Video Series

There are several types of videos that local businesses use in their websites, including whiteboard videos, 2D videos, and spokesperson videos.

Our Divi Video Series represent a type of whiteboard video, examples of which you have no doubt seen online. They are available in three versions, “General Marketing (Commercial) Videos,” “Storytelling Videos,” and “Explainer Videos.” Each of the demos below show all of these versions in sequence.

When viewing, please keep in mind the following:

The samples cover 10 business fields or niches. They are available for other niches also.
Most business owners prefer the General Marketing Videos without music, but music can be added.
Some browsers do not allow a video to play automatically. If that happens with your browser, simple click on the play button when the video appears.

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1. General Marketing Videos

General marketing videos take the approach of promoting your business’ services or products, detailing the advantages and benefits of dealing with you. Each of video presents a pain point which a typical potential customer can associate with and then goes on to promote what your company has to offer as the best way to resolve their pain point, all in a user-friendly package. They deliver a clear and succinct message about what makes your company better than others, as well as a subtle underlying message conveying something bigger: why your business exists.

2. Storytelling Videos

Video storytelling downplays the sales pitch and presents a story as opposed to a product or service. Our storytelling videos feature an “Ordinary Joe” (in our case, John) or “Ordinary Jane” type of central character. The narration zeros in on their pain point, triggers an emotional connection, and offers an effective solution, in other words, the product or service your company offers. They are effective as viewers (potential customers) get drawn into the unfolding of the story, can easily relate to the character’s dilemma, and share a feeling of relief and satisfaction when their problem is solved.

3. Explainer Videos

As their name suggests, explainer videos “explain” a company’s products or services rather than promote them. Using simple graphics and straightforward narration, our videos present a list of tips or insights to the potential customer to guide them when selecting a company in your particular industry or field, culminating in a succinct sales pitch. The videos enable them to walk away with a better grasp of what they need to look for, as well as reinforce the fact that you are uniquely suited to service them. This approach has proven to increase retention rates and clarify your value proposition effectively.

Dentist

Pediatric Dentist

Pediatrician

Dermatologist

Chiropractor

Massage Therapist

Physical Therapist

Electricitian

Painter

Roofer Contractor

Plumber

HVAC Contractor

Pest Control Specialist

Bankruptcy Lawyer

DUI Lawyer

Personal Injury Lawyer

Carpet Cleaner

Senior Caregiver

Insurance Agent

Bookkeeper

A new boutique agency specializing in digital marketing to help small businesses boost their sales by attracting more paying customers to their website and into their place of business.